| Title |
Nutritional quality of foods and non-alcoholic beverages advertised on Mexican television according to three nutrient profile models
|
|---|---|
| Published in |
BMC Public Health, August 2016
|
| DOI | 10.1186/s12889-016-3298-0 |
| Pubmed ID | |
| Authors |
Sofía Rincón-Gallardo Patiño, Lizbeth Tolentino-Mayo, Eric Alejandro Flores Monterrubio, Jennifer L Harris, Stefanie Vandevijvere, Juan A Rivera, Simón Barquera |
| Abstract |
Evidence supports that television food advertisements influence children's food preferences and their consumption. However, few studies have examined the extent and nature of food marketing to children in low and middle income countries. This study aims to assess the nutritional quality of foods and beverages advertised on Mexican TV, applying the Mexican, World Health Organization (WHO) European and United Kingdom (UKNPM) nutrient profile models, before the Mexican regulation on food marketing came into effect. We recorded 600 h on the four national public and free TV channels with the highest national ratings, from December 2012 to April 2013. Recordings were done for 40 randomly selected (week, weekend, school and vacation) days, from 7 am to 10 pm. Nutritional information per 100 g/ml of product was obtained from the product labels or company websites. A total of 2,544 food and non-alcoholic beverage advertisements were broadcast, for 275 different products. On average, the foods advertised during cartoon programming had the highest energy (367 kcal) and sugar (30.0 g) content, while foods advertised during sport programming had the highest amount of total fat (9.5 g) and sodium (412 mg) content. More than 60 % of the foods advertised did not meet any nutritional quality standards. 64.3 % of the products did not comply with the Mexican nutritional standards, as compared with 83.1 % and 78.7 % with WHO Europe and UKNPM standards, respectively. The food groups most frequently advertised were beverages (24.6 %), followed by chocolate and confectionery sugar (19.7 %), cakes, sweet biscuits and pastries (12.0 %), savory snacks (9.3 %), breakfast cereals (7.1 %), ready-made food (6.4 %) and dairy products (6.0 %). The majority of foods and beverages advertised on Mexican TV do not comply with any nutritional quality standards, and thus should not be marketed to children. The nutritional quality standards applied by the Mexican regulation are much weaker than those applied by the WHO Europe and United Kingdom. The Mexican government should improve the nutrition standards in its new regulation, especially the sugar cut off points. |
X Demographics
The data shown below were collected from the profiles of 33 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Mexico | 10 | 30% |
| United States | 3 | 9% |
| Australia | 1 | 3% |
| South Africa | 1 | 3% |
| Uganda | 1 | 3% |
| Netherlands | 1 | 3% |
| Spain | 1 | 3% |
| Belgium | 1 | 3% |
| Unknown | 14 | 42% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 27 | 82% |
| Scientists | 3 | 9% |
| Practitioners (doctors, other healthcare professionals) | 2 | 6% |
| Science communicators (journalists, bloggers, editors) | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 192 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 192 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 45 | 23% |
| Researcher | 26 | 14% |
| Student > Bachelor | 23 | 12% |
| Student > Ph. D. Student | 18 | 9% |
| Other | 7 | 4% |
| Other | 22 | 11% |
| Unknown | 51 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Medicine and Dentistry | 33 | 17% |
| Nursing and Health Professions | 31 | 16% |
| Social Sciences | 21 | 11% |
| Agricultural and Biological Sciences | 10 | 5% |
| Psychology | 10 | 5% |
| Other | 31 | 16% |
| Unknown | 56 | 29% |
Attention Score in Context
This research output has an Altmetric Attention Score of 38. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 February 2022.
All research outputs
#1,014,276
of 24,527,858 outputs
Outputs from BMC Public Health
#1,094
of 16,207 outputs
Outputs of similar age
#20,164
of 374,539 outputs
Outputs of similar age from BMC Public Health
#30
of 376 outputs
Altmetric has tracked 24,527,858 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 16,207 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.4. This one has done particularly well, scoring higher than 93% of its peers.
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We're also able to compare this research output to 376 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.