Chinese young consumers’ response to negative brand information of electric vehicles – do personal cultural values matter?
Article in Young Consumers Insight and Ideas for Responsible Marketers (March 2024)
The most recent citing publications are shown below. View all 37 publications that cite this research output on Dimensions.
Article in Young Consumers Insight and Ideas for Responsible Marketers (March 2024)
Article in World Neurosurgery (December 2023)
Book chapter (July 2023)