How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness
Article in Journal of Advertising Research (February 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in Journal of Advertising Research (February 2024)
Article in Prostaglandins Leukotrienes and Essential Fatty Acids (September 2022)
Article in African Journal of Food Science (June 2022)